Overview
With an upcoming release of the highly-anticipated Sky Q product, Sky looked to us to guide them through their biggest product launch for over 10 years.
Sky’s objective was to ensure over 25,000 people ranging from field based engineers, contact centre staff and head office understood the new proposition and how the launch would give Sky competitive edge.
We developed a strategy to empower employees with the tools to talk confidently, sell and become advocates of Sky Q across the business.
Approach
We began by getting an understanding of our audience, looking to deliver communications across multiple channels to reach a large number of sites across the UK and Ireland.
We planned a four-phased approach across a three-month period, kicking off with a bold activity to unveil the news with a one to all reveal. Dedicated spaces at the nine largest sites were delivered giving the product presence and allowing staff to get their hands on it. We developed interactive destinations using RFID technology to allow employees to swipe their security passes to access exclusive personalised content and test their knowledge to win prizes, allowing us to measure understanding.
Other deliverables included giveaways, video book manager packs, contact centre branding across 73 sites and a creative building wrap.
Results
The interactive destinations were a huge success registering over 3,000 unique visits in the first week. The popularity of the spaces has meant they have become a mainstay for use across future campaign launches and company messaging.
Gamified Learning and Training
Blackboards and parrot recitals are so old school. Whether it’s how to use new technology, understanding a new product or new compliance regulations, an already busy workforce needs more effective ways of learning.
We base the learning content on your people’s needs whether that be eLearning, interactive video, VR experiences or printed guides.
Similar case studies:
-
Transformational Communications
Guiding employees through change
Transport for London use web-app to help staff understand new job roles and staff structure
-
Gamified Learning and Training
Game-changing product launch
Engage, excite and educate staff on the benefits of Sky Mobile while landing the customer proposition and strategy behind it
-
Gamified Learning and Training
Simplifying sales for Vodafone
Educating Vodafone’s front-line sales staff on a complex product portfolio.
-
Transformational Communications
Using storytelling to create advocates
Launching British Gas’s values with a campaign to create positivity and belief in the purpose and inspire real action
